Our Brand Promise

Commitment Statement: Our Health, Safety, and Well-Being is in Your Hands!

Positioning Statement: Trusted, Premium Nutrients in a World of Change!

Core Values: Our 4X Factor is a new way to express our brand promise of excellence based on 4 elements - the 4X Factors - that add extraordinary value to your experience with Trouw Nutrition. 


At Trouw Nutrition USA we set high standards for our products. That is because we are pet parents, too!  We understand how important the health, safety, and well-being of ALL companion animals is, and we are committed to making quality products to help ensure those benefits for your pets and ours!